Management Lessons from Mayo Clinic

Very few organizations can boast a high approval rating like the Mayo Clinic. Over 90% of their patients speak highly of this hundred-year-old medical organization. How can other businesses draw “take-aways” from what the Mayo Clinic has learned over the decades? Prof. Leonard Berry co-authored this book with Mayo Clinic’s marketing chairman, Kent Seltman, independently of any “internal approvals” that are typically expected of a book that is written about a compan...

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