by Simon Sinek

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Start With Why

How Great Leaders Inspire

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek brings a perspective on leadership and how purpose convinces some — but not all — people, to follow their passion. Most importantly, the author explains how to identify the WHY first before anything, then begin with leading the people. IDENTIFY your vision and share your dreams with others, then have those who share them follow you. LEARN the difference between inspiring the customers and manipulat...
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